BRET MICHAELS

Michaels is also well-known for his record-breaking hit TV shows, “Rock of Love with Bret Michaels,” “Life As I Know It with Bret Michaels” and Travel Channel’s “Bret Michaels’ Rock My RV.” He’s a “Celebrity Apprentice” winner, was voted “NBC Apprentice” fan favorite and was the only winner to launch a hugely successful product from the show – Bret’s Blend Trop-A-Rocka  Diet Snapple Tea which became an instant hit with the public and remains one of Snapple’s bestselling flavors to date. With his conglomerate Michaels Entertainment Group Inc. , Bret oversees his other business endeavors, such as his Bret Michaels Suite at Hard Rock Hotel Riviera Maya, a line of signature guitars and his Pets Rock Collection with PetSmart to name a few.

From raising awareness for Type 1 Diabetes that he has lived with his entire life, to supporting the military as the son of a veteran, Bret puts as much passion into his lifelong charitable outreaches as he does his music, garnering him the title of Humanitarian of the Year two years in a row from the Hollywood Christmas Parade.

Bret’s special guests during Rock on the River 2024

Dee Snider

Twisted Sister

Steve Augeri

Former vocalist for Journey